Cookie Policy
Effective date: 9 May 2026
Last reviewed: 9 May 2026
1. What cookies are
A cookie is a small text file that a website asks your browser to store on your device. Cookies let a site remember things between page loads — for example, which page you came from, whether you've already seen a notice, or what an advertising network thinks you might be interested in. Some cookies are set directly by EnglishToHindi.net ("first-party"), and some are set by the third-party services we use ("third-party"). Similar technologies — local storage, pixels, the Google tag — are covered by this policy too.
2. The categories of cookies we use
2.1 Strictly necessary
These cookies are required for the site to load and function. They aren't used for analytics or advertising. If your browser blocks them, parts of the site may not work as expected.
2.2 Analytics
We use Google Analytics (cookies starting with _ga) to understand how the site is used in aggregate — which pages get traffic, how long visitors stay, which devices and countries they come from. This helps us decide what to improve. Analytics cookies don't identify you personally, and we don't try to combine the analytics data with anything else to build individual profiles.
2.3 Advertising
We display advertising through Google AdSense. Google and its advertising partners may set cookies on your device to show ads that are more relevant to you, to limit how often you see the same ad, and to measure whether ads were effective. The cookie names and behaviours are controlled by Google rather than by us; you can read Google's overview at policies.google.com/technologies/ads.
Where required by law, advertising cookies are only set after you give consent, or in a non-personalised mode that does not use cookies for ad targeting.
3. Third-party services that may set cookies
- Google Analytics — for site usage statistics. Privacy policy.
- Google AdSense — for displaying ads, including personalised ads where consent allows. How ads work.
- Translation API provider — when you use the translator, your input text is sent to a third-party machine-translation service to produce the Hindi output. This is an API call, not a cookie, but it is a third-party transfer worth knowing about.
4. How long cookies last
Cookies fall into two broad lifespans:
- Session cookies are deleted when you close your browser.
- Persistent cookies stay on your device for a fixed period — anywhere from a few days to a couple of years — unless you delete them earlier.
Google's analytics and advertising cookies use a mix of both. The exact durations are listed in Google's documentation.
5. How to control or opt out
5.1 In your browser
Every modern browser lets you see what cookies are stored, delete them, and block them in future. The exact menu name varies — look for "Privacy", "Cookies and site data", or "Site settings". If you block all cookies, parts of this site and many others will stop working as designed.
5.2 Opt out of personalised advertising
You can switch off personalised ads from Google specifically here:
- Google Ad Settings (My Ad Center) — turn off personalised ads on Google services and partner sites.
- YourOnlineChoices (EU) — opt out of behavioural advertising from many networks at once.
- DAA WebChoices (US) — equivalent opt-out tool for the United States.
Switching off personalised advertising does not stop you from seeing ads — you simply see ads that aren't tailored to your interests.
5.3 Opt out of Google Analytics
Google publishes a browser add-on that prevents Google Analytics from collecting data about your visits across all sites: Google Analytics opt-out add-on.
6. Do Not Track
Some browsers send a "Do Not Track" signal. There is no universal agreement on how websites should respond to it, and we don't currently change behaviour based on the signal. Use the controls in the previous section if you want to limit what gets collected.
7. Children
The site isn't directed at children under 13, and we don't knowingly use cookies to profile children. If you believe a child has used the site in a way that raises a concern, please get in touch.
8. Changes to this policy
If we add or remove third-party services, or change how cookies are used in a meaningful way, we'll update this page and the "Last reviewed" date at the top. Material changes will be reflected in our Privacy Policy as well.
9. Questions
For anything cookie- or privacy-related, write to [email protected] with "cookie policy" or "privacy" in the subject line. The full Privacy Policy covers what data we collect more broadly.